The Velvet Radio, MAX Fashions, Blogger, Shivani boruah

Making Amazing Memories with MAX FASHIONS

The Velvet Radio, Shivani Boruah, Fashion Blogger, Max Fashions, Collaboration
A total of 15 superbikes went for the trip to Discovery Village, Nandi Hills

Green. Green is an evergreen colour. And with a little twist to green- the camouflage or in common terms the army print, has made a huge comeback this season. It won’t be wrong to say that there is hardly anybody who doesn’t like this colour. Green signifies freshness, energy, nature and peace. By taking inspiration from the same military green colour- MAX FASHIONS has launched its latest Autumn Collection called ENDLESS JOURNEY. To promote the same, MAX has initiated a campaign last weekend known as ‘MAKE AMAZING MEMORIES’ and it was really heart warming to be a part of it.

The Velvet Radio, MAX Fashions, Blogger, Shivani boruah
Harley Davidson IRON 883 was our ride for the trip
The Velvet Radio, Shivani Boruah, Fashion Blogger, Max Fashions, Collaboration
Nothing like a trip into the nature

The Velvet Radio, MAX Fashions, Blogger, Shivani boruah

The Velvet Radio, MAX Fashions, Blogger, Shivani boruah
One with this beast; ‘DUCATI SCRAMBLER’

 

 

 

 

 

The Velvet Radio, Shivani Boruah, Fashion Blogger, Max Fashions, Collaboration
Getting lost in the nature at the beautiful resort Discovery Village

 

 

 

 

 

The Velvet Radio, MAX Fashions, Blogger, Shivani boruah
Who wouldn’t love a view like this?

 

 

 

 

 

The Velvet Radio, MAX Fashions, Blogger, Shivani boruah
Hosting the campaign was none other than the talented RJ Sriram Sullia from Fever 104 FM
The Velvet Radio, MAX Fashions, Blogger, Shivani boruah
The beautiful couple Tarannum and Athan whom I styled for this campaign

The Velvet Radio, Shivani Boruah, Fashion Blogger, Max Fashions, Collaboration

The Velvet Radio, MAX Fashions, Blogger, Shivani boruah

The campaign included a sponsored all day bike ride to a resort called Discovery Village, located at the foot of the mighty Nandi Hills. As the resort was located almost 67 kms outside the city radius, it was a pleasant trip amidst nature. The bikes chosen for this trip were all superbikes rented from Wicked Ride and the bike that I and my partner got was the herculean and ever dynamic HARLEY DAVIDSON IRON 883. Woah! Being a biker, that was one of the best weekends for my partner Rakeeb Javed, for obvious reasons. We started our ride at around 8:30 am in the morning, a group of 15 superbikes in total. Out there in the resort, apart from appetizing breakfast and lunch, there awaited many fun activities which also included judging the couples who were also a part of this SUPER- bike ride and whom we- the three bloggers( Moi inclusive) had to style( I have attached a picture above of the beautiful couple whom I styled for this event).

‘MAKE AMAZING MEMORIES’, when I think of amazing memories of Bangalore it has to be those times when I first landed in Bangalore and got my first job. The memories of walking confidently with the first appointment letter on my hand and a tear of joy rolling down my cheeks. Then the memories of running fast so as not to miss the office cab and then stopping by the jalebi stall while getting back home. But the most amazing memories were that of the lone walks on the roads, the carefree nights, without worrying about time and people. Memories of safe Bangalore, safe for everybody, safe from every aspect.

As the weather is getting colder day by day, the military army colour brings in cozy vibes. With earthy tones and army motifs, Max rightly portrays the youth of today- the youth who has the hunger for some serious sense of fashion; fashion in the mood for action. From patched olive green t-shirts to oversized camouflage jackets, from khaki chinos to army print cargoes, the autumn collection of Max has it all. With the latest collection, Max showcases the young generation which has the go- getter attitude.

Apart from the peace army collection, the Autumn collection of Max also has another collection called GLAM ROCK highlighting the 90s era of rock and roll fashion. With metallic finish outfits and varsity patched jackets, this collection is for all those about to rock! Max Fashions’ latest collection can be styled as the whole ensemble or can definitely be mix- matched for a cool look yet in the cooler weather. Below is a small glimpse of the Autumn collection of Max:

  • MAX Autumn Lookbook 2017

♣ CREDITS ♣

CREATIVE DIRECTION & STYLING | SHIVANI BORUAH

PHOTOGRAPHY & EDITING | RAKEEB JAVED, SUBHAM DAS GUPTA

CONCEPT | Promoting the latest Autumn 2017 collection of MAX FASHIONS

OUTFIT | Paint Splatter Jeans and Black Denim Jacket from the Glam Rock collection of MAX

LOCATION | Discovery Village, A resort on the foot of Nandi Hills

I hope you liked today’s entry and I promise to be back at blogging in an incessant way. Also, here’s another blogpost shot amidst nature and I hope you’ve had a look at it. Let’s talk soon!

~ Stylishly yours,

S

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