DUHH! So, Shivani Boruah aka The Velvet Radio is out of topics. How lame! She can’t blabber about anything else and got this inconsequential topic on one of the easiest things of the lot- being a blogger! Well! As easy as it may seem, blogging is a tough job dude. Content, photography and then investing on your wardrobe, that’s a darn tough job! It definitely appears to be one of the easiest lives- “So, what do you do? Wear new and nice clothes and pose for the camera!” Nope. That ain’t all.
First of all, blogging doesn’t pay (all )the bills, not always, for the time and the amount of effort that you have put behind one fucking shot. And now as the scene is getting too saturated, you have a bad competition with the peers. Talking about the competition, since blogging sounds oh-that-fancy thing to do currently, almost every person, be it a girl or a guy, is a (damn) fashion blogger. Just get new clothes and get your boyfriend or brother or mother or if you don’t find anyone you know you’ll always find the friend- zoned boy/girl to your rescue. And still if you cannot find any soul, you know you can always use your selfie camera, hello?
Blogging is becoming a trend rather than a true interest or passion. And then everybody wants to be a photographer all of a sudden! Like how is it even possible? I get quiet a number of collaboration offers from aspiring photographers almost on a daily basis. And upon verifying their handles and work, most of them are wedding or wildlife photographers! I don’t seem to understand how can a wildlife photographer click fashion portraits? And then, I have also seen the so- called food bloggers and travel enthusiasts trying to get into the shoes of a fashion blogger. No, it’s not wrong at all unless you’re good at it. But what’s the need of trying to be jack of all trades?
“But you get free clothes, don’t you? And so many goodies!” Why not? That’s the reason I started my blog at the first place. And oh, don’t forget my wardrobe full of clothes with which I didn’t really know what to do! Like, seriously? To capture a single picture and to think of the idea of taking the picture, the backdrop, the complete outfit, accessories, props (if any), how you set up the mood for the picture and how you convey your message through your picture takes a lot of time. Then you need to find a photographer who’d understand what you want to convey through the picture, somebody with whom you’d be comfortable working with. There have been instances where one of the photographers interrupted me as according to him I didn’t look confident enough. You can’t go shoot with somebody you don’t know at all and if you don’t have a good repo with him/ her. That sums up why you need to spend time with your photographer, get to know each other and be good friends.
Then comes the post processing and editing part. And how can we forget the essence of the blog: the content? What I have observed is unlike a few, many bloggers spend a lot of time and money on being beautiful and perfect in front of the camera, at times even the entire day, but when it comes to the content, I don’t find anything relevant. Why don’t we put an effort in writing? There are also bloggers whose content have always moved me, Ritu Arya of Razzle Dazzle Pickle, Riya Gupte of Fuss, these people have always inspired me a lot to do better with respect to my concepts and writing skills. So, yeah, developing the content takes a lot of time. And since I think of the theme first and choose the outfit based on the theme, at times it takes 2-3 days to come up with a concept, unless you want to copy paste content from VOGUE, any such top rated magazines or other (good) bloggers.
I am a year old blogger and blogging is not paying my bills. I salute the full- time bloggers for choosing blogging as a profession. Being beautiful in the prettiest make up and always slaying the trend game, bloggers don’t foresee the next assignment coming nor can they predict the cheque for the delivered work! Like many, I have a 9-5 job to not only serve for my bread and butter but also to be able to buy clothes and shoes to keep myself consistent with my blog. This also means, the only days that you get to relax, enjoy and spend time with yourself and your family are working days for me! I cannot take a fancy sleep till 10 or 11 am on weekends nor can I laze around the whole day in my jammies. The schedule is more or less tight on weekends. Usually, I prefer shooting early in the morning and hence have to get up by 5. And then just when you thought you are done with the shoot and can go home for a nap, your iPhone reminds you of THE event that you need to attend! Now, you don’t need to attend events unless you want to be popular face. You won’t have any idea how did your weekend disappear till it’s monday and you’re back in your formal wear with sore eyes.
Basically, I don’t have a social life and no time for myself. And being a blogger, I am being judged at all times for what I choose to wear and how I wear it- “You know, it ain’t looking good on her.” “I could have done it way better.” “Is that a blogger? Like, come on!” And then you get depressed as your work isn’t getting recognised after putting so much time and hard work. And the peers and their follower count? Don’t even talk about it. It’s increasing at an alarming rate, the rate at which the traffic is increasing in Bangalore! There are days, when even if you don’t have any work, all you do is swipe through social media. How lame have we become?
Just like in BLACK MIRROR, we are heading towards a millennium where people are respected and given a status in the society as per their follower count. No, you cannot be BAD, you have to be GOOD in the SOCIAL MEDIA CIRCUS! You can’t be real, can you? How technology ridden have we become! Every now and then I come across kid instagrammers/ kid style icons, I wonder if they ever had a real childhood, the kind we had. Don’t we dwell in an unreal world? Just like ‘SAN JUNIPERO’- well that was one of my favourite episodes. And not to forget how, similar to ‘THE NATIONAL ANTHEM’ we no more give importance to real things, rather are more curious about things happening in the digital world. So, basically my life is black and white. A dark life, a lone one. Full of haters, maybe.
That’s me, IN THE SHOES OF A BLOGGER.
♣ CREDITS ♣
CREATIVE DIRECTION & STYLING | SHIVANI BORUAH
PHOTOGRAPHY & EDITING | SUBHAM DAS GUPTA
CONCEPT | Highlight on the not- so- easy life of a mediocre blogger struggling to create a niche for herself
OUTFIT | A pair of denims(SHEIN), an ADIDAS ORIGINALS top and a pair of pointed red booties(Zara) to add a contrast- the same ones as worn here
ACCESSORIES | N/A
LOCATION | A busy evening at Brigade Road
Now, don’t blame me for being negative in this post. This is my blog and I am gonna speak what I feel. That’s the first and foremost reason why I started TVRadio! To be able to put my feelings into words and not dwell in the societal norms of being good and faking all the time! Basically, to be honest with myself. I am a normal human being and of course I am not perfect or too GOOD TO PEOPLE WITHOUT ANY REASON! Nope. Life isn’t a bed of roses; nor is my blog.